Tribe Podcast Transcripts: Elinor Moshe – Founder of Construction Coach

Tribe Podcast Transcripts: Elinor Moshe – Founder of Construction Coach

Please enjoy this transcript of my interview with Elinor Moshe (@elinormoshe_ ). She is an ambitious and driven leader and dedicated mentor in the construction industry. Her passion to guide, inspire and direct future leaders and industry professionals to construct their career lead to her founding the successful platform, The Construction Coach.

Elinor is also the host of the successful podcast, Constructing You. As a #1 Best Selling Author, Elinor’s book Constructing Your Career is one of its kind, for people who want inspirational, practical action and unconventional career intelligence to construct their career.

Elinor has been featured in Yahoo! Finance, Australian National Construction Review, Property Council of Australia’s Top 500 Women in Property programme 2019, Top 100 Women in Construction, and is frequently a speaker, guest lecturer and panellist.

She holds a Master of Construction Management and Bachelor of Environments from the University of Melbourne.


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Miko Santos : Good day, and welcome to the show. Welcome to Tribe podcast, Elinor

Elinor Moshe: Thank you very much for having me on. It’s great to be on the other side of the microphone.

Miko Santos : Thank you so much for your time. So first thing, the first question I’m going to ask you because there is a quote that came from you and says ambitions and achievement is my language, but I want to see the community win. Can you elaborate on these?

Elinor Moshe : Ambition and achievement is a big part of my personality, my disposition and my philosophy, and for a very long time in accordance with societal conventions, I actively suppressed that. And especially in Australia, we’re so used to the tall poppy syndrome. Don’t be too much. Don’t strive for too much. Don’t go too ahead. Stay where you are. And that was suffocating for me for a very long time. That was suffocating, but I’ve always been that person who I would look and load myself on a target and I would do everything that I can to achieve it, no matter how long it takes. And again, people around me would say, don’t move too fast. Just be happy with where you are, where you are. I’d keep on getting this consolidation. And then I went through the process of really identifying who it is that I am, what it is that I am so naturally and authentically he had to do.

And that is to be all of who I am, which is of course ambitious, ambitious, which is really big part of it. And I am addicted to achievement. I am, I will constantly be striving for the next thing and the next thing, because that is how I will edge towards my own potential. There are no limits as to what we can actually do. And of course I want my community to experience the same. If they have this drive, I want them to know that it’s more than okay to keep them being in the pursuit of your goals. You don’t have to listen to people who say, just stop, just play small. You don’t have to do this. Don’t think too big. None of that. And there was more than enough success to go around, which is why I want to say every single one of my clients and members in their community win.

Miko Santos : That’s awesome. So, Elinor, you also have a master of construction management and bachelor of environments from university of Melbourne. Talk us through your background and your journey as a woman, entrepreneurs, and mentors as well.

Elinor Moshe : I do have conventional academia, academic qualifications, but as you know, in the real world, that counsel not much, it may account for 5% of the success. But when we look at the business world, when we look at the development that we actually have to do in order to become more, to achieve more, that all comes with taking our own development, our own future in our hands and not relying on the academic system, because it is outdated for a reason, it is churning out a high level of professionals it’s causing an oversupply in the market and degree doesn’t have the same weight that it used to once upon a time. And maybe it is because of people realizing that the corporate world is, has too much competition. People are looking to entrepreneurship as an alternative path and you commonly hear people say, well, entrepreneurship isn’t for everyone.

Well, not enough people are saying, having a corporate career isn’t actually for everyone, not everyone fits into that box. And if you have an idea, it is your duty to deliver that value to the world. So going back across my journey, yes, I, I finished my degrees and I entered the corporate world. Then for many years, I did have a successful career on many fronts, but I got to a point in time in my own career where I felt so lost. I felt so fundamentally dissatisfied and unfulfilled with where I was, because the thinking that got me to where I was, wasn’t the same thinking that would get me to where I want to go. And I looked and said, this can’t be it. Everything that I’ve worked was everything that I have hustled towards. This cannot be it. And I projected that out for the next 40 years and it, it scared me. It wasn’t enough for me, but at the same time, I always had this itch. I had this inkling, I had this pull towards delivering something greater than myself. So I actually spent a long time undertaking an introspection with myself. I would journal and I would ask myself then difficult questions, what it is that I wanted. What was it that I wanted out of this concept? This vehicle called a career. I was career orientated, but it wasn’t going to be a career by any conventional standards.

And through that process of having an introspection and asking myself deep and meaningful questions and ones that really challenged my philosophy and worldview. I came up with a vision for myself. And when you have a vision, the universe will bring around people and opportunities that you need in order to make that happen. So, a few months before that, I came up with the notion that a construction coach, I still didn’t know what it would look like back then, but at the same time, I also met my mentor mine now. And then of course, mentor on Malhotra. And I set upon the thought leadership path of entrepreneurship. You can be a traditional entrepreneur. You can be a traditional employee, or you can be a thought leader, which is different in that a thought leader, you are at the center of the world. It is your message. It is what you stand for. And then you build your brand and you express all of who you are. And then you build brand assets and businesses that are an extension of that because what you have to say fundamentally matters. So if it wasn’t for mentoring, I can’t say I wouldn’t be where I am today in such a short period of time.

Miko Santos : Is that your niche is more on construction. So mainly focusing on construction ,how it started the idea came from?

Elinor Moshe : Yes, of course. Great question. Yes. Construction is my nature. That is where I am the leading authority on construction careers. And what I found was I graduated from my master’s degree and I’m also someone who I need, well, I can’t just be doing one thing. It’s not fulfilling enough. So as soon as I graduated, I had all this spare time. So I started tutoring and I cheated on the weekends every weekend for two years, I hustled really, really hard every weekend. And I got to a point where I just had too many clients, which is a fantastic thing to have, but I also realized, okay, this isn’t a sustainable model because there will forever be a limit as to how much you can actually achieve, because you’re still exchanging your time for money and you’re extending it for an hourly rate. And it is only as worse, you know, as much because you’re only assisting people with assignments, but even in the conversation with me, the conversations always turned to Elinor.

How, how did you do it? How did you build this career? How did you construct the career? The conversation switched to mentoring time questions rather than the technical assignment based type questions. So I asked the universe a better question. How can I reach more people? Because I was, I was on a platform and I was just listed as a tutor. And then what happened? The algorithm changed. And then I went from page one to page who knows what? And all of a sudden your pipeline dries up. And that was a lesson that I learned early on. You have to control the platform and I have to control the audience because if you’re relying on an external audience, external platform to manage it for you, they changed the algorithm. It changes your whole business model. So I asked myself a better question. It was February, 2019. How can I reach more people?

Like there’s obviously lots of people who having commonalities in their experiences, especially when they are starting out in industry. So I was thinking, how can I reach more people? How can I reach more people? And it was April, 2019, and I had a week off work. And when I have time to think, when I’m disconnected from, you know, the rush and demands of other people, it’s a fantastic opportunity to think. And it was 11 o’clock at night. I just came up with the idea that construction coach . And I looked it up and the domain was available in Australia. And I registered an ABN and I was up till 5:00 AM that morning, trying to figure out how to build a website. And I filled a notebook with ideas as to what it could be. And at first it started as just a blog because I didn’t really see the full scope of potential, but that quickly turned into mentoring, private and mastermind. It turned into events, of course, not so much in 2020, it has turned into a authoritative mentoring platform for ambitious professionals and future leaders in the industry. And it is Australia’s fast construction coach

Miko Santos: Because when the first thing, I think if you say construction is building, building commercial building houses, so it’s quite different. Now, can you share some of your challenges facing your journey, particularly during last year because of the COVID and how should business how’s? How did you adapt and cope with that?

Elinor Moshe : Last year was the best year, all in consideration to what was happening globally. It was personally the best year in business. It was an amazing opportunity to have so many aligned clients come and, and, you know, for me to be able to work with them and achieve results for them across different levels of mentoring that I do. So from a business perspective, it was I’ll be at, you know, an early year in business. It was the best. Yeah. And I worked a lot on the business and in the business also trying to really position the business as to, okay, this is what I wanted to do. This is my unique value proposition. This is what I actually stand, who this is, who I am serving as well. You know, really honing in on your target audience is, is quiet. The quiet, the exercise. And two, you start off as thinking is your target audience and who it ends up being.

They’re two completely different psychographics and demographics, but from a business perspective, lots of growth and a lot more clarity as to the offering, the marketing, the lead generation, the branding, of course, that goes with it. Last year. I also released my podcast on March 15th. The day that Melbourne went into lockdown, which was fantastic for me, people were locked at home. They had to listen to my podcast and the podcast just scaled really, really quickly as well, because as you correctly pointed out, when you think construction, people typically think buildings, cranes, you know, things that are very, you know, trade people think of construction is a very typical thing. And for me to go out there and say, no, I’m not talking about any of this. I’m not leaning into any conventional discourse. I’m going to focus on the people behind the projects. And we weren’t actually, humanized construction is a bold step out there because no one was doing it.

My podcast is a first that actually focuses on the people behind the projects and not just who they are, but who they’ve had to become to achieve what they have. So the podcast got 10 K downloads in three months and it’s tipping over tipping, over 40 thousands downloads at the moment. So the podcast was fantastic. And of course I released my number one best-selling book in August, which is also a world first for careers in construction, because there are a lot of books on the technicalities of construction and how to do things from a procurement perspective or whatnot, but nothing that actually says, okay, this is how you build an exceptional career and construction. And the book is based radically. This is how you build a building. And then this is how you build a career. So it is a very structured, like I know people in the industry are so, you know, to really get that clarity and consistency in my business, as well as deliver such immense value over the course of 2021 was phenomenal, but it doesn’t come without any challenges because you know, the first time that you do something, that’s not the first time that you’re fantastic at it, you really have to fail forward and you have to get really comfortable with not getting the results that you immediately thought.

And actually then assessing the experience and saying, okay, in this whole process, what do I need to tweak? What do I need to do better? which I’ve really had to learn to continually tweak because I am someone who is like, okay, I’m set and I’m going to go. It’s, it’s been a learning process for me to continuously fail forward and to embrace, embrace those failures. And I really have, because without those failures, I’m not going to achieve my own fashion of success fast enough. So it has also been a challenge. Also taking everything online. I, you know, I do love live events. There’s very little that replaces that energy that you get in the room, but most of the challenges have actually been internally. It’s been a lot of my own mindset. It’s been my relationship with how I, you know, how quickly I want things to happen and what I need to do and where I want to go. But everything starts from the inside out.

Miko Santos : Right. You just created your own podcast last year and can you give us an overview of your podcasts and advice shared during a typical episode and why did you create this podcast?

Elinor Moshe : The thing is my natural disposition. I was given this voice for every reason that I, I pass it like love speaking, give me a microphone. Anytime podcasting is a natural for me, but I also realized that there was a gap in the marketplace in terms of construction podcasts. And when I launched my podcast, I did my market research. There were only 46 podcasts in the construction category, all of which were very technical or business operated or very niche, but nothing to do with the people behind the projects. I really wanted to focus on that notion. But what about the people? I just want to know what they do because you can look that up on LinkedIn, but also want to know who they are and who they’ve had to become to achieve what they have. So we really dissect their own psyche, their own philosophies, their own belief systems, what they had to overcome when they were going on the journey as they were climbing the corporate ladder or starting their own business. And I interview exemplary leaders and industry Titans to also show people what’s possible because there is such a huge limitation in the construction industry. When people enter it, they think they can only do a handful of things. They decide on their careers based on job titles, because the conventional academic system only shows you be a project manager or be a quantity surveyor. They show you such a limited band of opportunity. And it is

And foremost, my duty as a thought leader to show people what is possible. So when you share the successful journeys of others, again and again, and again, it definitely opens up the worldview of possibilities and ambition and achievement that is available for my audience. So I absolutely love delivering that. There is one lesson that comes up in every, nearly every single episode. And that is patience in the process of constructing anything that is worthwhile. Something that is greater than yourself. A career that reaches new Heights, anything in the moment requires a lot of patients. And that is one thing that nine out of 10 of my guests continually share as a lesson that has been important to them. So do you really focus on the micro of the person? It is about constructing you as an individual first,

Miko Santos : So on your podcast journey, can you tell us two to three biggest impact on your life and also on your business by doing the podcasts?

Elinor Moshe : That’s a great question. First of all, people need to realize that a podcast is, and you don’t start with a podcast. First of all, you actually start with your message. You start with a brand, a podcast, a book, a YouTube channel, eight books, whatever it is, they are all extensions of your brand. You actually have to know what it is that you stand for, what problem that you’re trying to solve in the marketplace, who you are trying to reach. So that was imperative prior to launching the podcast. And because I had that clarity, I spent eight months working with my mentor and my brand, my message, my philosophy, my communication, those went on and on, was able to release a podcast that I am personally so proud of from a business perspective, it has been my number one lead generator. My podcast really gets into the hearts and minds of people.

It breaks down. It starts breaking down a lot of that conditioning as to the limitations, as to the belief system, as to the mindset, it starts to bring more opportunities into your worldview, sort of a business perspective. It’s the best lead generator for me. And that’s why I place a lot of effort into marketing. My podcast. A lot of my daily content generation is about my podcast. That is why I work very, very hard to maintain the quality of my podcasts and the caliber of guests that I invite. Because again, I only, I only painful the exemplary leaders and industry Titans, but for, from a personal perspective, I came up with the idea of launching a podcast, October, 2019. And for five minutes, I thought, who am I? Who am I to do a podcast? What do I have to say? Of course, that didn’t last, but then you actually start approaching people.

You actually start getting yes. You actually start getting that feedback loop from people saying, I love this episode. This is my favorite podcast. And personally, it shows you as an individual, what you can do when you knew less than you do right now, when you had less ability than you do right now, but look at what you are able to achieve. It. Look how deeply you’re able to impact people. It’s been a phenomenal growth experience from me, for me personally, from that perspective as well. And of course the people that I get to connect with and have conversations with it, wasn’t for my podcast. I wouldn’t have this conversation. No, this be publicly available to my audience either.

Miko Santos : Yeah. I agree with you because podcast more on intimate connection because you don’t know you who is listening that you give them a big impact on their life. The next question I have is that, what do you think is the most critical skill for entrepreneurs and a business owner to master in order to be successful in podcasting? Just like you said, you’ve got a lot of download because of your podcasts.

Elinor Moshe : That’s a great question. I probably have two answers for that. Any sort of success first starts from the inside out it’s first and foremost, working on your mindset, because if you approach the marketplace in anything that you do, not just the podcast, and think who’s going to want to listen to this. I don’t have anything to say. If you have a very low perception of the worth and value that you’re putting out there, that’s going to be energetically reflected in your work. So really understand it. This is such a broad brush statement. I understand that, but really understanding your own energetic state and your mindset and your own head trash that is stopping you from achieving what you want. That is really important. But in terms of tactical podcast, success, again, a podcast is an extension of your brand. So you don’t start with a podcast.

First of all, know what your message is. What problem are you solving? Who is your actual target audience? Who are you delivering this to? Then you put. Then you need a brand. A podcast is an extension of your brands. Your branding needs to be congruent with all your communication. Then you actually need to understand, okay, what experience don’t want to give people when they are listening to my podcasts because it’s going to be different from your podcast. Every single one has to be different. So when you actually, need to do all the backend work in the first place, you have to actually understand what is this podcast actually serving people? What is it here to do? So, yes, there is a lot of consideration that needs to first and foremost, go into a podcast before someone actually rolls up and says, Hey, I have a podcast. Everyone should listen. I mean, no, they shouldn’t, no one owes you anything.

Miko Santos : So you’re saying, you need to know your target audience. In tribe Podcast is for women entrepreneurs can you share us help and tips for women entrepreneurs who is starting up,what are they going to do first as women entrepreneurs to be successful

Elinor Moshe : What I did first was I had the idea and I don’t have the ego to say that I knew how it would look, how it would make it come into fruition. So what worked for me was to find the people in the marketplace who have the results that I want and then align myself with them. And if that means investing in myself to get their mentorship, then you do whatever it takes because to achieve what I have, both from a book perspective, brand audience perspective, podcast perspective, it could have taken me 10 years, all things going well. And that’s not even to say I would have figured everything out because I wouldn’t have, like, you wouldn’t even know where to look because you don’t know what you don’t know. There are some things which you do know that you don’t know, and then you can actively find it out.

So the first thing that worked for me was to align myself with a mentor. How can I achieve what I want in the shortest amount of time? Because I’ve got my whole life to make money. I do not have my whole life to make time. I can not reproduce time. So I really wanted to short circuit that process and actually work with a mentor. If that means spending one or two years at doing things properly, in order to have a lifetime of success, I’m more than happy to do that. Otherwise you end up spending 10 years going around in circles, even worse, not doing anything at all, because there’s three types of people that you should never take advice from one friends to family, three falls. Because if you listen to these people, especially when you want to start a business, so she would need to think you have a great idea.

These people are probably going to be the first to say, look, you probably shouldn’t do that. It’s not safe. There’s already so many like this in the market place. You, you don’t know how to do business. No one’s ever done business in our family before, so on and so on. And then people don’t actually do anything. So you’re actually doing yourself a huge level of injustice and an offense to the world. If you don’t actually take massive and immediate action to follow through on your idea because it could be the one that changes the world. And I do strongly believe that everyone has a hundred million dollar idea within them. The differences whether it sees the world or not.

Miko Santos : So what is your opinion about imposter syndrome? Some women entrepreneurs and also men alike. They have an idea you get to try yet, but never posters, you know, kick in.

Elinor Moshe : Probably a few days ago Every time you want to step on to the next level. It’s always, there’s always that little bit of fear because there’s nothing that you can relate the next level to everything that I want to achieve in 2021. I haven’t done before. It’s going to take a lot more out of me and immediately your fear barrier. We are human. Our brains are still primitive. Our fear barrier kicks in and actually starts giving us all the reasons as to why it doesn’t work. But you train your mind to actually pick up on that and be like, hang on. I know what record is playing, and I’m not listening to it because I have done what I’ve done when I knew less. And now I know this much. And in order to go to the next level, I need to do this. And if it means I give it my all and at least I try and I try my absolute best.

And that’s the result I get. At least I’ve tried. At least I’ve done more than then sit on the sidelines and talk about it. I’m not that person, but that imposter syndrome really diminishes to a tiny, tiny voice instead of a yelling monster. When you first do a lot of work becoming, and then you achieve I for a long time, I see myself as a global authority. I see myself as an ultra successful business woman. I see myself as being a world-class mentor to the people who need me around the world. I see this, and I’ve seen this version of myself in here first before anyone else does how I show up today. I’ve already thought about that six months a year ago, and now I’m this person. So for me to get to the next level, I continuously, I have to work on my own self image, how I actually perceive myself because when I close my eyes in my mind’s eye, I see Elinor being a global speaker.

Like, like I knew that I would then the impostor syndrome is still there, but I don’t listen to it. And it becomes a very tiny voice. Will we ever completely get rid of it? I don’t know. I’m still in that formative stage as well. There are people who have ultra ultra confidence and comparatively. I do have a high level of confidence, but always when you are standing on the outset of the next level of your business and your career, it does kick in. But what we have to do is actually identify that discourse in our programming and never let it stop us.

Miko Santos : So how do you handle pressure and manage stress?

Elinor Moshe : It’s my natural disposition. I operate best out of high pressure scenarios and my natural disposition and personality type is that dominant traits. So I don’t shy away from it. I’m not adverse to it. I don’t shy away from conflict, or I’m not concerned about what people may say, any of those things. So when those scenarios do happen, it’s fine. And it’s also part of the process, because right now I don’t understand I’m in, I’m in building stages and it’s going to require a lot out of me. But as I rather be stressed about something that I’m passionate about, then something that I am not passionate about and isn’t setting up the foundations to my own future and all that it entails.

Miko Santos : Did you feel sometimes that’s all of this challenges. did you feel like sometimes burnout and how did you overcome this?

Elinor Moshe : Burnout is a consequence when you’re spending so much time and effort working on something that isn’t energetically aligned to your passion, to your purpose, to the grain of your soul. And I’ve experienced extreme fatigue and burnout. When I was doing work that wasn’t aligned with what I love doing and then taking the time to actually assess and ascertain and study myself. What I am energetically in line to is really, really important because I don’t put myself in scenarios which drain me and I know very well what they are. And I avoid them. I got to vide them 90, a hundred percent of the time, but I can’t avoid them for majority of the time. That’s why you build a business that has the work and the time. And it brings you the type of energy that you need to be in. So when you are energetically aligned to what you’re doing, burnout, isn’t an option because everything is giving you fulfillment. I can deliver a nine hour workshop and I’m still buzzing. I can do a two-hour mastermind session. I can keep on talking. I can sit there for eight, nine hours a day and just write a book and forget all functions and not even notice time. That’s my zone of genius. When you work in your zone of genius, you don’t experience burnout, but when people are experiencing burnout is because they’re probably working in their zone of incompetence all at most zone of competence and that isn’t fulfilling.

Miko Santos : So in relation with your book constructing your career, Did you think that you’re going to write a book in the future or how it’s happened? how this idea constructing your career become a reality?

Elinor Moshe : I remember in grade three, I was, I was always a bookish kid. I was the nerdy kid. I was the kid who won the spelling bees and would put together books and stories. I had a vivid imagination as a child, and then of course society comes along and quells that imagination and actually found a copy of the book that I wrote in grade three. It was called the magic shoes, very, very intense and intriguing plot. So again, a book, you know, I’m always, I’ve always been that person who I loved writing and communication as a whole is one of my strengths. Did I ever think I would write a book? Yes. In my sixties later on in life, you know, so far down the track, but it was of course working with my mentor, Ron, who’s got eight of seven, eight books and so many more than just produce his books like them.

He showed me how possible it was. But again, when you spend time working on your message, working in your value proposition, know who you’re talking to really know your branding. A book is an extension of your brand. And again, I looked at the market place and I realized there was, there is no other book like mine for careers in construction, specifically that pieces together, all the considerations that you need when you’re standing at the outset of your career, even when you are scaling your career, it’s not, it wasn’t written for a specific demographic or level. It’s really applicable to people who are ambitious, who want to play the long-term game and they want to actually achieve more out of their career. So again, it was the opportunity that, well, I wouldn’t get to mentor everyone in the industry and I won’t ever get the chance to communicate to everyone in the industry, but they can certainly read a book. So to put out a book like this, which as you said at the start is both practical and inspirational in its advice. And insight has been, has been a phenomenal achievement.

Miko Santos : All right. So you are always saying about branding, personal branding.  On your business perspective, what does a personal brand mean to you .

Elinor Moshe : What has a personal brand, except not many people have a personal brand that is thoughtfully constructed, actually congruent a true their person. That is a key to personal branding. And when you don’t have a brand that you have strategically crafted, that is based on all of who you are, what that ensures is that you continuously and consistently get misunderstood and misinterpreted in the marketplace. When people read my branding, whether it’s on social media, whether it’s in a book in whatever way, shape and form, they discover me. There’s a very clear indication into who I am, what I stand for, who I am attracting, and certainly who I am repelling, but without a personal brand, you’re not expressing all of who you are. And to actually come up with a personal brand, it took months. It takes months of work and reiteration and clarity and thinking.

And it’s certainly not just about a colors logo and a tagline. No, that is the, that’s an output of actually figuring out your personal brand. Your personal brand is again, being old. It is about knowing your communication. It is about knowing your dress. It is about knowing your core values, your philosophies. It is about knowing your message is it is about knowing the experience that people have when they interact with you. It is knowing your energy. It is also knowing, again, the colors, the style, the branding, the fields, the look, all the personal brand. But there is a common misconception that when people, and this is where traditional entrepreneurship kicks in is that people start a business. They go, okay, right. This is my business name. They’ll go to a consultant. They might match up some colors, which are based on externalities, meaning this is what the industry would like.

And then they go here is my personal brand. But that personal brand has no congruency with the founder. And there was a complete mismatch. And this causes a subconscious rift and people, they don’t understand why people connecting it is because of the branding. And I fell into this exact same category. When I first started the construction coach, I needed a construction Logo and it was Brown. Brown has nothing to do with me. That’s not, that’s not my color, but it was what the industry would look like or what the industry would perceive as being construction. And when I started, I couldn’t even sell a seven 95, $7 95, not $707 95 webinar, but he changed the branding. He changed game and you align also your pricing in line with your branding and the world’s your stuff, but it is a commonality. And when people are standing up businesses, they look for branding based on external factors to themselves. They don’t actually look at themselves. And this is why the thought leadership model of entrepreneurship is so attractive because you do build this magnetic and dominant person or brand that of course has benefits to your business.

Miko Santos : Very well said. So do you have any final advice? Anything else you want to share with women’s entrepreneurs  or business owner who may be considering while starting up new business during 2021 or already have a business already, but a little bit confused because of what’s happening

Elinor Moshe : First and foremost, if you are wanting to go down that path actually different, what have you got to lose? Because the person that you’ve become in the process, even if the business is unsuccessful is unparalleled. You have one or two years of closing the curtains, working really hard, hustling really hard. You can have a vehicle called your business, which provides you with returns for the rest of your life, exponential and limited returns. But whether it is a business owner or a budding entrepreneur will actually take action. And action has to be immediate because if you don’t take immediate action, what’s the point of taking a 12 months in 12 months from now, you just lost a year and also has to be massive because if it’s not massive, you’re not actually launching yourself out of your comfort zone. So wherever at whatever stage you are in your business, take massive and immediate action and write a future that is set by you, not by others.

Miko Santos: Thank you for that. So any parting word to our audience or  wanted to have a chat or contact you

Elinor Moshe : They’re more than welcome to connect with me on LinkedIn, Elinor Moshe. I am on Instagram as to Elinormoshe_ And my website is

Miko Santos : So thank you so much for your time and see you next week. For another episode of the tripod podcast under Auspod syndicate. And also I’m just would like to say thank you to my sponsor, the kangaroofern Media Lab , a podcast management agency  ( ) that has managed all the podcasts Thank you so much.

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