#8 Philippe Guichard – Good business by design

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SUMMARY

Do you have a great idea but you’re not sure where to start? Does your product or design strategy need refreshing?

In today’s episode, our guest is Philippe Guichard an award-winning, international Industrial Designer, with over 25 years of experience in the industry.

He is specialise in designing thoughtful and profitable products that form part of integrated marketing, engineering, manufacturing and business model solution.

As a holistic designer, he recognise that an innovative product is only part of a successful business story.

We discussed on the podcast “Good business by design”

Guichard said thoroughly research your customers’ experience, distribution channels, marketing strategy, manufacturing process, business model and value proposition in order to design (or re-design) a product that is the best choice for your business — the ‘sweet spot’.

In this episode, What We Discuss with Philippe Guichard

  • What is Triple Bottom Line? (16:12)
  • We also discuss “good business by design” (06:13)
  • IF you have an idea, why you need to start now (08:25)
  • Why Public Speaking skill is important as an entrepreneur? (11:18)
  • Why Meditation is good to overcome burnout ? (21:48)

About the Guest

Philippe started his first design studio when he was 22. He worked with great companies, CEOs and marketers, which helped evolve his vision of design: thoughtful design with marketing and a business model. This thinking and methodology has expend to environmental sustainability and positive social impact. Today, Philippe’s vision is to design for the Triple Bottom Line (TBL).

He has launched numerous successful products – a feat, which is also helped by his background in mechanical engineering. In 2013 he founded his Melbourne design studio, D2 Design and Development. Philippe is also the founder of Cablestop, a cable management device, which was successfully funded on Kickstarter.

In 2014, Philippe decided to become a professional speaker in order to share the design tools he has been working with over the last twenty years, and share his passion and vision of a better future for all on this planet using the TBL framework.

Connect with HIM

ABOUT THE HOST

Miko Santos is a Podcaster and founder of Auspod Syndicate and Guerrilla Podcast Syndicate that was formerly based in New Zealand.

At present, he is focused on podcast management and thrives in Adelaide, South Australia with his wife and two kids.

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The transcript of this episode can be found here.

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