#8 Philippe Guichard – Good business by design

Share This :


Do you have a great idea but you’re not sure where to start? Does your product or design strategy need refreshing?

In today’s episode, our guest is Philippe Guichard an award-winning, international Industrial Designer, with over 25 years of experience in the industry.

He is specialise in designing thoughtful and profitable products that form part of integrated marketing, engineering, manufacturing and business model solution.

As a holistic designer, he recognise that an innovative product is only part of a successful business story.

We discussed on the podcast “Good business by design”

Guichard said thoroughly research your customers’ experience, distribution channels, marketing strategy, manufacturing process, business model and value proposition in order to design (or re-design) a product that is the best choice for your business — the ‘sweet spot’.

In this episode, What We Discuss with Philippe Guichard

  • What is Triple Bottom Line? (16:12)
  • We also discuss “good business by design” (06:13)
  • IF you have an idea, why you need to start now (08:25)
  • Why Public Speaking skill is important as an entrepreneur? (11:18)
  • Why Meditation is good to overcome burnout ? (21:48)

About the Guest

Philippe started his first design studio when he was 22. He worked with great companies, CEOs and marketers, which helped evolve his vision of design: thoughtful design with marketing and a business model. This thinking and methodology has expend to environmental sustainability and positive social impact. Today, Philippe’s vision is to design for the Triple Bottom Line (TBL).

He has launched numerous successful products – a feat, which is also helped by his background in mechanical engineering. In 2013 he founded his Melbourne design studio, D2 Design and Development. Philippe is also the founder of Cablestop, a cable management device, which was successfully funded on Kickstarter.

In 2014, Philippe decided to become a professional speaker in order to share the design tools he has been working with over the last twenty years, and share his passion and vision of a better future for all on this planet using the TBL framework.

Connect with HIM


Miko Santos is a Podcaster and founder of Auspod Syndicate and Guerrilla Podcast Syndicate that was formerly based in New Zealand.

At present, he is focused on podcast management and thrives in Adelaide, South Australia with his wife and two kids.


Listen to the episode on

Apple Podcasts: http://bit.ly/podcast_apple1

Spotify: http://bit.ly/auspod_spotify1

Google: http://bit.ly/auspod_googlepod1

Sticher: http://bit.ly/auspod_stitcher1

YouTube: https://bit.ly/auspodsyndicate


▸ If you want to be a guest or be a Guest host of one of the podcasts.  Email us at info@auspodsyndicate.com.au

▸ For sponsorship, collaboration, or product reviews. Email us: info@kangaroogern.com

▸ For snail mails or packages, send at Suite 533 Shop 2016219 Montague Road SOUTH AUSTRALIA  5098 AUSTRALIA

 THANKS SO MUCH FOR WATCHING / LISTENING and we hope you enjoyed the show!

Thanks so much for listening to our podcast!

If you enjoyed this episode, be sure to subscribe. So, you’ll be notified when a new episode is posted in Apple podcast, Google podcast, Spotify, Stitcher, or via RSS . and think that others could benefit from listening, please share it using the social media buttons on this page.

Subscribe to the Podcast  NOW. Click Here.

If you have a minute, please leave an honest review on Apple Podcasts. Click Here.  If you are on a computer, click here to leave a review via the Spotify website. Do you have some feedback or questions about this episode? Leave a note in the comment section below! If you have any questions, feel free to reach out to us.

Find more episodes of this and other Auspod Syndicate podcasts here www.auspodsyndicate.com.au

The transcript of this episode can be found here.

Join us in Rebounce Australia

Where can an entrepreneur figure out how to turn their dreams into reality?

The AusPod Syndicate brings you interviews with some of the most successful business owners in Australia to learn the do’s and don’ts of starting and running a successful business. We don’t fund any business, but we do teach how to turn their business ideas into a successful business.

Join our FREE  group today on

Facebook  https://www.facebook.com/groups/rebounceaustralia.

BE a MEMBER supporter and get BONUS content NOW at


Auspod Syndicate is your Podcast Hub for Australia’s Entrepreneurs and Independent Podcast Network – a united group of SMEs that share the mission to stay locally connected.

Entrepreneurs and business leaders are regularly featured to enable meaningful connections and conversations while keeping the world updated on the latest business trends and events in Australia.

Auspod Syndicate is a sister company of Guerrilla Podcast Syndicate under Kangaroofern Media Lab

Brought to you by

Kangaroofern Media Lab Pty Ltd, Australia’s Independent Podcast Management Company. If you need to start your own podcast or someone to manage.
Find and check us


My Ayos Host for all web hosting needs


Share on facebook
Share on twitter
Share on linkedin

Leave a Reply