#24 Celeste Lustosa, founder of Lustosa Marketing – Be mindful with your Personal and business brand

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Do you need to separate your Personal Brand and Business Brand as Entrepreneurs ?

In this episode, Lustosa Marketing Founder Celeste Lustosa discussed about the Personal Brand vs Business Brand.

She said having that clarity around your personal brand and who you are and what you stand for what kind of people you want to service, what kind of people you want to collaborate with? It’s really important.

In this episode, What We Discuss with Celeste Lustosa

  • Personal Brand vs Business Brand
  • Why you need to acknowledge a bad reviews?
  • Why is Social Media is important
  • Should a Business Owner need a PR agency for Publicity ?
  • Why passionate is important being a entrepreneur.

About the Guest

Celeste has a bachelor in Social Communications, majors in Journalist, Masters in International Relations and formal education in Business, Digital and Social Media Marketing and Business Writing.

She has been working in Communications & Marketing for over 20 years and has been in leadership role within public and private sector, as well as not-for-profits.

Her strategic focus has helped many businesses in Australia and overseas, save hundreds of thousand of dollars in Marketing.

With experience in media, social media, event management, internal communications, staff engagement, lead generation and content creation, Celeste’s strengths include using stories to connect organisations, communities and individuals in positive ways. 

Connect with Her


Miko Santos is a Podcaster and founder of Kangaroofern Media Lab who owns

At present, he is focused on podcast management and thrives in Adelaide, South Australia with his wife and two kids.


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The transcript of this episode can be found here.

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